Comparing ROI for SEO Versus Pay Per Click

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One of the biggest questions that businesses with a limited budget face is whether they should go with pay per click (PPC) advertising online or if they should invest in search engine optimization (SEO) instead? This is a tough question and it can vary greatly from one business to another. While this makes it hard for any outsider to give a general answer, both can be extremely valuable advertising methods. Another effective solutions is do social media marketing to grow your fan base and start making people aware of your brand. Here are some basic questions you need to ask to figure out which one will work best for you.

Is SEO the Way to Go?
Search Engine Optimization (SEO) is the process of getting your website to the first page of Google and other search engines, and preferably in the top three spots. This is where the majority of search traffic goes, meaning those websites that can get in the top three for major keywordsseo-vs-ppc related to their business will have massive amounts of monthly traffic and customers who will keep coming back.

Generally speaking, local SEO tends to be more effective for businesses in a small town or city with a limited amount of competition. If you are a business in a major city or area like Chicago, New York City, Los Angeles, Orange County,  then getting SEO to work (especially with a new website) will be really difficult to accomplish. For example if your OC SEO campaign is just starting, there is a very high chance many other companies have being doing it for years. Having to catch up will take many resources, time, and a solid game plan.

If SEO can get a business to page one, and especially into the top three, then SEO is a fantastic investment that will draw in at least 50% of people searching online for your services. But it’s all about the competition of the top websites in your industry.

Is Pay Per Click the Way to Go?
Pay Per Click has an advantage over SEO in that SEO isn’t always guaranteed, it’s hard to make work in large markets, and it can take a lot of time to work. We spoke with a professional website promotion specialist – Top Rank Solutions to give us better insight on the benefits of PPC on platforms like Google, Bing, and Yahoo search engines. Pay Per Click starts getting qualified leads the moment the ad goes out. The benefit works only as long as the advertising campaign is running. PPC run at an appropriate budget will jump your ad above all the natural search engine results. PPC tends to be most effective for businesses where one new customer is worth a serious amount of money.

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The key is you do need to have enough to invest to run a PPC campaign at its best level. If too little is invested or the campaign stops then there’s no major ROI to what PPC can bring to the table.

In Conclusion
When trying to compare pay per click (PPC) to SEO, the key is to look at the individual factors that affect your business the most and figure out which one comes out on top. Both of these techniques can be effective, but if you’re on a budget you deserve the best bang for your buck!

Is Social Media Effective To Attract More Clients?

Social Media marketing has become extremely popular to improve the sales and profits of a business in the long run. This is because the majority of web users spend the bulk of their time on the net doing one thing – interacting on social media networks. Businesses should take advantage of this trend to attract a sizable portion of these people to their products and services. This can be done by interacting with these clients on a regular basis. This article provides information on the effectiveness of social media marketing to attract more clients to your business.

The first thing you should do is to choose your social media platforms effectively. Before you choose the ideal platforms, see where your clients are mostly hanging on. Is it on Facebook, Twitter, LinkedIn or Pinterest? When you have the answer to this question, make sure you focus your efforts on those networks. In fact, it is better ti manage one social media account well than managing ten of them in a mediocre fashion. Setting up your account on these platforms are easy. But you need to optimize these accounts if you want to attract more clients to them. Include interesting information in your bio and profile that will help attract the right client to your product or service. Use the keywords that people search for your product or service.

Once you have set-up the profiles, concentrate on sharing relevant information with your audience. Never bombard them with sales messages only. Try to provide valuable information on how your product or service will benefit them in solving a burning problem. This way, you will be able to attract more clients to your business. Posting on a daily basis is the best option if possible. If not, post at least 3-4 times a week for best results. Make sure you answer questions of your clients. Never neglect your clients at any point in time. These are very important factors to consider when using social media marketing to attract more clients to your business.

In conclusion, social media marketing is becoming extremely popular to attract the right clients to your business. Although there are hundreds of social media accounts, you need to concentrate on the ones that your clients are most active. The aforementioned article provides an overview of the effectiveness of social media marketing to attract clients to your business.

Smartphone Technology

Smartphone Technology

Smartphone technology has become very popular especially when it comes to businesses. Smartphones not only makes communication easy, but also is a one in all social media platform. You are provided with directions using a GPS and also help you keep your contacts and appointments in track. There are many applications that can be installed in a smartphone which increase the benefits of the technology. Below are some of the benefits:

All in One
Before smartphone technology came to the market, you would have to carry around a number of devices that today are now contained in a single small device. Having a small hand held smartphone has made all other devices obsolete.

Communication options
Older phones only allowed you to text and call however, smartphones allow you to communicate via multiple platforms and technologies like voice, text, social media, and video. Smartphone allow you to email and can help you do business with people throughout the smart phones also enable you to keep your social life intact since they have a number of social networking sites like Facebook, Twitter, and LinkedIn.

 

Applications

Old-school phones did not allow you to install applications. Those that did allow you to install applications were very specific on the kind of application that you could install. However, this is different when it comes to smartphones; you are able to install a wide variety of different applications due to the built-in sensors that are included in today’s cell phones. You are able to install a number of applications like games, applications that help in productivity, fitness, dating, and health applications like weight loss apps. There are also applications that will let you modify your photos, paint and also create music.

Internet Take over

Before smartphones, people could only access the internet on their desks in the office, cyber café’s or at home on their computers. Smartphone technology has enabled the use of broadband wireless just about anywhere. Also, the latest’s smartphones that are coming into the market today are as powerful as 5-year-old computers and many times have stronger processors, more memory, and allow us to play higher demanding video games and high definition streaming. Today’s cellular phones are like miniature computers and have helped us connect with people all over the world and helped us become more productive. Another point to consider it repair cost. A simple mac repair job could cost you as much as the current price as your mac, while a cell phone repair is a lot cheaper thanks to the high volume of people with the same exact cell phones.

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